Five years ago, I was inspired to start Themify by a vision to build a tool which allows designers (like myself) to build WordPress themes without coding skills. Today, I'm proud to announce that my vision has come true. Say hello to Themify Flow, a free WordPress framework which allows you to build and customize themes without requiring any PHP or CSS coding. Everything is done within WordPress with an intuitive drag & drop interface.

What Is So Cool About Flow?

Flow has made it possible for designers, developers, and end users to create themes using frontend drag & drop interface with live preview. Flow themes are exactly like WordPress themes, in that you can activate, edit, import, export, delete, and create them from scratch. What makes Flow theme different is that you can customize the header, sidebar, footer, styling, and templates by yourself . No template editing or having to create a child theme.

flow performance test


Flow uses the same logic of WordPress template system. You can create templates based on the type of page view (archive, category, tag, post, page, homepage, and even custom post types) you'd like to use. Of course with Flow, you don't have to write those complicated PHP template tags or interact with any code whatsoever.

flow performance test


For those who are no good with CSS, you will like Themify Flow's Styling Panel. It allows you to style literally all elements with a live preview. The styling data will generate a CSS file on your server, for caching and fast page load purposes. If you have the CSS skills, design styling can be written in a child theme stylesheet.

flow performance test


Most people would probably think a powerful framework like Flow must be bloated with functions and resource files (like JavaScript and stylesheets). Don't worry, we have taken a proactive approach regarding performance concerns. Flow is built with a modular coding system, and resource files are loaded only when necessary. The template queries and the generated CSS are both cached for faster performance. Check out our demo to see its load speed.

Rasto Lamos did a complete performance analysis of Flow and commented: "Theme builders are usually heavy, taking quite a lot of server resources (memory and CPU), thus slowing down the site. Not in the Flow's case."

flow performance test

Try It Out!

Head over to to download Flow and try it on your WordPress. Let me know what do you think.