The FITC Toronto 2009 officially ended yesterday. Congrats to the award winners. My overall experience was pretty good. I’ve attended FITC in the past four years and they are getting better and better. This year, I’ve learned a lot of new things about Flash, particularly the multitouch Flash content and mobile Flash. In this post, I’m going to share my thoughts on some of the presentations that I’ve attended.

Touch me Baby

Presented by Lee Brimelow (platform evangelist at Adobe), it is one of the presentations that I particularly liked. Lee started the presentation by instroducing the history of multitouch and supported devices such as the iPhone, Microsoft Surface, HP Touchsmart, etc.

touch me baby

Then he demostrated on how to create multitouch in Flash CS5. With just a few lines of coding, he created a photo gallery where you can drag, rotate, and zoom the photo with multitouch gestures as seen on the iPhone (eg. pinch to zoom). He tested the movie with Device Central. With the new Device Central CS5, you can test Flash without the actual mobile device. Basically, it is a simulator that lets you to test Flash as it is appear on the mobile phone. You can even test multitouch gestures. To test multitouch in Device Central: hold Alt / Opt key and click to set the first point, then drag around the mouse to simulate multitouch gesture/movement. Right now, you can only do two touch points, but they are working on it to build more touch points.

Watch the video below to see how multitouch works in Device Central (skip video timeline to 6:30).

Adobe Keynote

adobe keynote

Richard Galvan (technical product manager) and Mark Anders (Flash Catalyst) started the keynote by showing off Photoshop’s new features in CS5: puppet warp and content aware fills. Most of the attendees have already seen the puppet warp and content aware feature during the CS5 pre-launch event, so it wasn’t that wowing but if you haven’t seen it before it is a must see. Check out these videos: content aware & puppet warp.

Flash Player 10.1

Richard and Mark then demonstrated the new Flash Player 10.1 on various mobile phones such as Palm Pre and Nexus. The new player runs Flash content smoothly as if it is being viewed on desktop computers. It has higher performance and it consumes less device’s battery.

Flash CS5

One of the major changes in Flash CS5 is the file format. The source file is no longer saved as a single binary file, instead it is stored in a folder. The new .fla file acts like a zip folder where the codes, images, and assets are stored. You can edit the files within the folder without having to open it in Flash. This is a great feature for team collaboration. You can have the developers work on the coding and the designers work on the image files.

Flash Catalyst

flash catalyst

Flash Catalyst is a new product that Adobe introduced to CS5. They’ve been working on this new software for several years. I was on their early pre-release beta program when I was designing a demo template for them back in 2008 (they called it Thermo at that time). Back then, I didn’t see the purpose of it. After I saw Mark Ander’s presentation on Flash Catalyst, I have better understand of it. Catalyst is for designers to build interactive Flash without any Actionscript skills.

Mark did a quick demo on Catalyst. He showed how easy it is to import Illustrator design into Catalyst. All text, graphics, and layers are retained (you don’t have to copy and paste). Then you can convert any graphic element to a button or scrollbar, and assign actions to it. All the actions and options are on the palette. No coding is required.

To the advance Flash developers, you probably won’t find it useful. But to the designers with no coding skills, Catalyst is like a magic tool to build interactive Flash content.

InDesign CS5

One of the major new features in InDesign CS5 is you can convert the design into an interactive SWF format. You can do simple transitions such as animating objects around and assigning click actions to buttons. I rarely use InDesign, so this feature doesn’t really wow me. But I can see how print designers with no Flash skills can benefit from this new feature. This feature might be good to create interactive presentation slideshows.

Luncheon With Adobe Team

I was invited to join the luncheon with the Adobe team (left to right: Mark Anders, Richard Galvan, and Tom Barclay). The Adobe team discussed the benefits of making Flash file as an open format (a zip folder instead of a single binary file). It is very nice to hear that Adobe is working hard with their partners such as RIM, Google, Palm, etc. on the Open Screen Project to make Flash more accessible across all devices.

luncheon

Thank You

I would like to thank FITC for the press pass as well as the ticket giveaway on Web Designer Wall. Also, thanks to Chris Clarke and Eric Tang for the lunch invitation with the Adobe team.

57 Comments

Alice
Apr 28, 2010 at 6:44 am

I didn’t get the chance to participate this year, so thanks for these insights.

wearetelescopic
Apr 28, 2010 at 7:24 am

Would be interesting if anyone talked about the apple/adobe war thats going on? Any news about the develop-in-flash-for-the-iphone issue or is that completely dead?

Jordan Walker
Apr 28, 2010 at 7:47 am

Thanks for the review, good to know what is happening in the field.

Derek K
Apr 28, 2010 at 8:48 am

You mean 2010 right? ;)

xinliang
Apr 28, 2010 at 9:22 am

I never have a chance to get such that you had.

Nick La
Apr 28, 2010 at 10:28 am

@Derek – thanks for the correction. Yes, it is 2010.

Jon
Apr 28, 2010 at 12:32 pm

Congrats on your opportunity to have lunch with the Adobe senior members. Did they talk about the Apple/Adobe war?

Kay
Apr 28, 2010 at 12:40 pm

Nick – didn’t know you were there. I’d love to grab a drink with you.

Darcy Clarke
Apr 28, 2010 at 2:01 pm

This is an awesome write up Nick. And for everyone who keeps asking about the “Apple vs Adobe” dispute, there was literally only 1 or 2 jokes/comments made through out the entire conference (classy).

I think Lee Brimelow summed it up with something like “there’s an iPhone compiler in Flash whether or not Apple allows for it. We’re moving on.”

eco_bach
Apr 28, 2010 at 2:47 pm

Overall, I give it a 7/10 this year. I know it’s a ‘flash’ conference but to make it better I suggest making it less Adobe specific. As well have more well known speakers, who are established artists-designers-filmakers-storytellers. The last session, IMHO was thought provoking but felt more like a commercial for a very specific hardware-software platform. Just my 2 cents…

南京SEO
Apr 28, 2010 at 6:40 pm

百度过来的 欢迎回访。

Web Design
Apr 28, 2010 at 9:36 pm

thanks for the review

bangoo
Apr 29, 2010 at 1:01 am

well design

Addy
Apr 29, 2010 at 7:14 am

Can’t wait to see what people going to build with the multitouch features in Flash.

Matt M
Apr 29, 2010 at 11:13 am

Great use of flash…

http://www.10downingtweets.co.uk/#/Home

Check it out!

CodeMyConcept
Apr 29, 2010 at 2:24 pm

This post was so good I had to read it 3 times. Great compilation.

Tim
Apr 29, 2010 at 3:53 pm

“Puppet warp”, not “puppet wrap” under your Adobe Keynote section :)
Although, puppet wrap sounds interesting as well.

Web Designers
Apr 30, 2010 at 8:32 am

Great post, thanks for sharing your thoughts on CS5 mate. ;)

mauricio quiroga
Apr 30, 2010 at 7:19 pm

Iphone is not going to support flash period the end.

Daniel Long
May 1, 2010 at 10:28 am

Downloaded the trial edition of Flash CS5 and had a go on it this morning. A great feature will be exporting flash as HTML5 canvas, meaning possible compatibility for the iphone?
Response to mauricio quiroga – exporting flash as iphone apps…what more can you say.

Ken
May 2, 2010 at 9:42 am

@Daniel Long – Seriously? Can Flash CS5 export to HTML5 which will be supported on iPhone?

Florida web design
May 3, 2010 at 8:55 pm

Thanks for the post. Love Flash. Hope something gets worked out so it shows up on iPhone & iPad someday though.

Website Design
May 6, 2010 at 6:58 am

Flash has a big uphill battle to make it in todays market… first dumped on by Apple, now there’s lots more news about shifting away from Flash to html5.

Competition is good…

rob t
May 6, 2010 at 8:24 am

cs5 looks awesome. all of those new features might make it worth the price to upgrade :p

Kyle Keeling
May 19, 2010 at 12:52 pm

Great summary of your experience at FITC. I’m planning on attending it for the first time next year and I can’t wait. Flash is a fantastic tool that is constantly under abuse and criticism by people that don’t understand it’s abilities. Go Flash!

Ally
May 28, 2010 at 3:12 am

great post thank you for sharing

ali
Jun 10, 2010 at 10:22 am

thx for sharing

yohan
Jun 14, 2010 at 5:31 am

nice post, thank you so much :)

ikilobo
Jun 22, 2010 at 11:37 pm

nice post..good post

arieff
Jun 26, 2010 at 11:23 am

Great summary of your experience at FITC. I’m planning on attending it for the first time next year and I can’t wait. Flash is a fantastic tool that is constantly under abuse and criticism by people that don’t understand it’s abilities. Go Flash!

ardhan
Jun 27, 2010 at 4:04 am

tx for your sharing, it helping me so much

code pixelz media
Jul 8, 2010 at 5:15 am

Nice article. Thanks for taking time to create this article.

Kojeje
Jul 16, 2010 at 12:17 am

Wow, nice article..
“Teach me Baby…” :)

kai
Jul 19, 2010 at 8:20 pm

teach me baby?
nice title….

filesforflash
Jul 20, 2010 at 1:16 pm

Great new versions. But what’s with the compatibility issues with older versions ?

Rebekah
Aug 3, 2010 at 4:02 pm

Holy Cow was that helpful!

Thanks :]
Rebekah at Web Unlimited

ospop shoes shop
Sep 24, 2010 at 4:26 am

This post was so good I had to read it 3 times. Great compilation.

Melvins
Oct 29, 2010 at 4:23 am

Hey nice post shared by you as well as title is also very attractive.

Los Angeles Web Design

gucci8
Dec 24, 2010 at 1:42 am

Go Flash!

Henry Peise
Dec 24, 2010 at 8:42 pm

People can have no interst in Nokia, Moto or other mobile phone brand, but he wiil surely love the apple offical white iphone 4.

Juno Mindoes
Dec 25, 2010 at 3:15 am

As the Apple iphone 4 bumper is taken off the marke, will white iphone 4 available soon?

Ben
Jan 16, 2011 at 10:11 pm

I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!

formula 21
Feb 1, 2011 at 7:13 am

Great new versions. But what’s with the compatibility issues with older versions ?

altın çilek
Feb 2, 2011 at 7:29 am

Go Flash!

hcg damla
Feb 2, 2011 at 1:16 pm

This post was so good I had to read it 3 times. Great compilation.

romadur
Feb 3, 2011 at 5:45 am

Hey nice post shared by you as well as title is also very attractive.

moliva
Feb 4, 2011 at 7:17 am

This post was so good I had to read it 3 times. Great compilation.

SubmitArticles
Mar 3, 2011 at 3:20 am

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iphone apps development
Mar 4, 2011 at 2:00 am

Really good article and presentation. Nothing much to say accept thanking you for this information but would for sure share with my iphone apps developers London branch team.

Jared - Stealth Web Designs
Mar 24, 2011 at 2:34 pm

I still don’t know all features inside and out of cs3. I’m an old man.

dexx
Apr 17, 2011 at 2:46 pm

Different thinking, contains a problem to produce several possible solutions.

complex41
Aug 23, 2011 at 12:07 pm

And then he handed you the thirty-five 45

Moliva
Dec 9, 2011 at 8:11 am

Go Flash!

model
Apr 30, 2012 at 4:50 am

This does look like a great theme.

model
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Ibiza yates
Jul 29, 2012 at 5:23 am

Nothing much to say accept thanking you for this information but would for sure share with my iphone apps developers London branch team.

seo
Aug 20, 2012 at 5:24 pm

This does look like a great theme.adf

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