Email is your post powerful marketing channel when used well. Your visitor’s inbox is a perfect opportunity for you to capture attention, communicate important updates and invite readers back to your site for increased visibility. The stats on email marketing effectiveness say it all – top marketing specialists and service providers tell us that email marketing is 40% more effective than social media, results in more sales than any other channel and is the absolute most cost-effective marketing solution for small to medium business. In this post I’ll share the top 5 email marketing tips to help you increase engagement and get fast results.
To get email marketing to work for you, you need to get some subscribers! There are several effective ways to gather visitor emails on your website, from simple newsletter sign-up forms to opt-in checkboxes on post comments or a checkout process.
The best method I found for increasing subscribers and sale conversions over at Themify was to add an effective, yet subtle slide-up popup. When a visitor scrolls to 50% of the page, a popup slides up at bottom right corner. Not only is this eye-catching, but a discount code is offered to new sign-ups.
If you run a WordPress site, we created a free plugin called Themify Popup, so you can add a popup like this one to your site. Give it a try!
When creating your welcome emails, follow these tips:
Now that you have some new signups, be sure to thank them! This can be as simple as redirecting them to a thank you page on your website, but setting up a Thank You email when specific actions are taken (such as redeeming a discount code or purchasing a product), reward them with a featured offer, another call to action, or other suggested resource. This is the beginning of an ongoing conversation that sets the foundation of your campaign.
When designing your Thank You:
Teaser emails generate interest and get your subscribers excited about what is to come.If you have a new product, service or content series coming out, you can create an alluring and irresistible email campaign that builds up anticipation.
What makes teaser emails work:
These are the most common emails you’ll send as part of an effective campaign. Engagement emails can let subscribers know about new content, features or promotions while keeping the conversation going with a request for feedback or social media interaction.
Some great things to add to your engagement emails:
Rewarding subscribers is part of the foundation of great email marketing, but that shouldn’t stop you from celebrating holidays, anniversaries or other special events with targeted giveaways. Experian reports that birthday emails enjoy higher transaction rates than promotional emails, and everyone loves a free download or product.
In Uber’s campaign, they give away a free ride for referring a friend. Redeemed rides are instantly converted into a new user. When planning your own giveaways, consider these options:
There is so much more you can do with email marketing once your subscriber list grows and your campaign begins to gain momentum and mature. Below are just a handful of other ways you can engage with your audience:
Email marketing is the most efficient way to communicate with your readers. Email is like a personal message on the facebook where the sender is targeting an individual user.
Among all the tips I like #5. Running a contest on your blog is the best way to optimizing your email and increase engagement with subscribers.
Aweber and mailchimp are dominating the email marketing, but this is not only thing there are various facts which we should keep in mind for doing email marketing. Thanks for these facts !!
????? ?? ????
Thank you for your great article. We learned a lot from it.