Poorly written web writing misleads visitors and wastes millions of hours daily. For today’s more than one billion Internet users, that translates to frustration. For your web design clients, it means missed opportunities. Gain insight into highly effective web writing tactics that will help promote positive online experiences with every website you design and develop. Visitors will reward your clients with more leads and sales, and make you look good along the way.

1. Website Architecture Matters

Internet users are constantly bombarded and overwhelmed with endless layers of disjointed information on the Web. Don’t fuel the chaos. Instead, structure information and lay out task steps in an intuitive manner to help visitors find the information they need and complete tasks, so they can get on with their busy lives.

Arrange your client’s website navigation, information and links according to their target audience’s needs rather than their corporate structure. Your client’s website is not organizational chart, so don’t let it mimic one.

Case in point: a U.S.-based merger and acquisitions firm that approached Webcopyplus for help had a page dedicated to each of its departments (legal, accounting, sales, etc.). Visitors had to jump blindly to different sections of the website, guessing where they might find answers.

The solution: overhaul the website architecture and content to cater to each visitor’s specific needs: Sell a business; Buy a business; Additional services. While the nature of a business might be complicated, getting visitors to information relevant to their needs doesn’t have to be.

2. Make the Web Writing Scannable

Do your clients’ websites force visitors to dig through long-winded intros, self-absorbed messages or useless paragraphs?

Studies indicate Internet users generally scan web writing, so keep it lean and clean. As a general rule, web writing should be less than half the length of copy you would use in traditional print media, such as brochures.

Take a page from professional web writers and use:

  • Relevant headlines
  • Subheads (also known as kickers)
  • Bullet points
  • Short, one-topic paragraphs
  • Descriptive links

Always strive to cut down your client’s web writing into digestible chunks. Kill unnecessary words, and keep those sentences and paragraphs tight!

3. Use Plain Talk

People are often surprised to learn web writers at Webcopyplus aim to deliver web content at a grade-eight level. Clients and students alike ask: "Won’t this offend your audience?"

Not at all. There’s a vast difference between communicating simply and communicating poorly. Simple website content promotes effective communication. It is easily processed, understood and connects with readers. Poor communication hinders the information gathering process.

Many people fail to realize that most reputable national newspapers are also written at this level. Even TIME magazine, which is by and large deemed sophisticated, is written at a grade-ten level.

Why use extra syllables when it’s not necessary? This is often the result of a web writer’s ego getting in the way. For instance, consider this snippet from a florist’s website: "Pinkly pulchritudinous and amazingly delightful, infinitely charming and sensationally fascinating."

The website is selling pink roses, and it’s probably safe to say words like "pulchritudinous" alienate most of the audience. Beautiful or lovely would work just fine.

Web writing riddled with fancy abstract language and clichés might inflate a web writer’s pride or score a design agency an award or two, but it’ll do little for your clients’ businesses.

4. Keep Your Web Writing Consistent

Businesses often have several people adding content to websites at different times, which leads to inconsistencies.

Your client’s web writing should be reviewed from start to finish with a keen eye on:

  • Spelling
  • Format
  • Style
  • Narration
  • Tense
  • Flow

When targeting a specific market, our web writers frequently refer to style guides. For instance, when writing for the Canadian market, The Globe and Mail Style Book indicates you should use website. To address the US market, The New York Time Manual of Style and Usage suggests you use Web site.

At the end of the day, the key is to ensure your client’s web writing is consistent so it promotes a professional brand – one that builds trust and credibility.

5. Curb Your Enthusiasm

Enthusiasm is wonderful, if it’s sincere. Faking it – on or off the Web – comes across loud and clear.

In decades past, sales teams started off each week with pep meetings to stir up excitement. The overly-inspired salesman then jumped from door to door, entertaining his prospects as he pushed his goods.

Under the influence of artificial enthusiasm, he was a fast talker and wouldn’t take no for an answer. Prospects eventually resented the high-pressure pitches.

Today, those tactics aren’t tolerated for even a second. And that’s about how long it takes for an online visitor to click the back button.

"We’re the best business in Toronto!!!!!" reeks of rubbish. You’re stating: "We’ve got nothing to say, so we’re going to compensate our shortcoming with hype!"

Compelling quotes, and verified facts and figures will go a lot further to promote your client’s enthusiasm and cause. Leave the hype to the spammers.

About Rick Sloboda (the author of this post)

Rick Sloboda is a Senior Web Copywriter at Webcopyplus Professional Web Writing Services, which helps businesses boost online traffic and sales with optimized web copy. He speaks frequently at Web-related forums and seminars, and conducts web content studies with organizations in Europe and the U.S., including Yale University.

165 Comments

Crop
Mar 12, 2009 at 2:39 am

nice

Damjan Mozetič
Mar 12, 2009 at 2:48 am

A short and informative article. Thanks.

SE7EN
Mar 12, 2009 at 3:29 am

Yeah I hate the writing that’s unscannable the most

Grahpic Design & Print
Mar 12, 2009 at 3:59 am

Indeed this article was short, but just as your aptly pointed out, keep it concise. The only thing I guess from an SEO point is that a short more concise article is also going to pull less keyword targeted traffic, but I suppose you could argue both ways on that one!

Regardless this is a fantastic article…Cheers!

Marc Katsambis
Mar 12, 2009 at 4:28 am

Nice article Rick. You’ve pointed out the obvious and broken it down into handy bite size bits. Cheers

mkjones
Mar 12, 2009 at 4:52 am

Thanks for this! I had no idea how hard it was to stay on message when building a portfolio/services site until I recently decided to re-work my site.

It started as a 2 week project, that was in November. The design has been done for a while, its the content that kills me. If I had the money I would gladly throw it all at a copywriter…

Manuel
Mar 12, 2009 at 5:03 am

This is a very important topic which often is quite underestimated.
Good hints there!

Manuel

Cyprian
Mar 12, 2009 at 5:49 am

Designers should more take care of content. Thanks.

Wish uni
Mar 12, 2009 at 6:19 am

Thanks very much for your tips. Although I’m building websites in not-English language, these information can help me a lot.
I must keep them in mind. Cheers!

João Henrique -Designer from Brazil
Mar 12, 2009 at 6:30 am

Thanks again wdw!!!!!

Jas
Mar 12, 2009 at 7:36 am

Not really tips for web designers but bloggers overall. Good stuff, nonetheless.

Harris
Mar 12, 2009 at 7:46 am

The article is good but why don’t you use semantic stricture in you website, when you give tips about it? It’s a table design site.

lee parker
Mar 12, 2009 at 8:00 am

I nice little article just want to say this is a great site im a new designer and this site is brilliant help thanks keep up the good work

Timothy
Mar 12, 2009 at 8:04 am

I completely agree with #5. That tends to be a downfall for many people

Craig
Mar 12, 2009 at 8:19 am

This is one aspect of designing a website that often doesn’t receive the attention it should. There are times when you may need to convince a client that maybe they do not know how to best put their business into words and that a professional copywriter may be worthwhile.

Greg M
Mar 12, 2009 at 9:02 am

This was a refreshing read and applicable to my career. I Work on company web sites the inability to get buy-in on making the sites more client friendly is a battle fought daily withing my organization. This article really breaks things down simply and is something my business partners would be wise to learn from.

The org chart example hit the nail right on the head. For whatever reason the assumption is that the site must resemble the organizational structure.

Kayla
Mar 12, 2009 at 9:43 am

As a blogger I read many of these types of articles, and this is another good one. I couldn’t agree more about #3. I may not be in the 8th grade anymore, but I like to ready easy content when I’m reading on the web…also makes it easier to skim when our minds can grasp the concepts faster.

Elizabeth K. Barone
Mar 12, 2009 at 10:05 am

I’m definitely going to pick up that New York Times manual. I always use “website” rather than Web site, and I’m American. I had no idea that there was such a technical difference. I could definitely use the manual to polish up!

These were some really great tips, and I appreciate you taking the time to write this article. (:

Mat
Mar 12, 2009 at 8:12 pm

Great information. Feel kinda stupid now, so I going to run off and get that manual!

David
Mar 13, 2009 at 2:53 am

Nice stuff you have here. Liked the side panel demo.

Regards,
David

Jenny
Mar 13, 2009 at 3:51 am

These are excellent tips for designers and writers in general. It is essential for a web site to have good content as well as a good design and although people initially stay on a site because of the design, content is still king and is essential to keeping browsers interested.

Design-sector
Mar 13, 2009 at 9:00 am

Great article!

Rudy
Mar 13, 2009 at 9:19 am

Good tips — but i’d still like to learn more by going to the FITC for free.

Tony Ford
Mar 13, 2009 at 11:55 am

I must say I really agree with this article however – the first sentance “Poorly written web writing misleads visitors and wastes millions of hours daily” – was unfortunately – poorly written!
“Poorly written web writing..”? After the word (written) should have come a noun – or is (web writing) a new noun? How about ‘Poorly written web content..”? Or “Poorly written web copy…”?
You follow me? If we are going to write an article on writing web content maybe we should at least review our grammatical expressions. ;-)

Mana
Mar 13, 2009 at 2:59 pm

I really agree with #3 because I’m not native English speaker.
I wish the most of websites was written at a grade 8 level.

Thank you!

Karl
Mar 13, 2009 at 3:06 pm

I ain’t no English expert, but ‘web writing’ represents the work of a writer, which makes it proper. Anyway, kudos to point #5. I HATE when my sites get spoiled with cheap marketing hype. It pisses me off. Clients hire these “make millions” copy writers and they produce what I consider absolute spam. It cheapens websites and reflects poorly on my portfolio.

Web Design
Mar 13, 2009 at 6:07 pm

Some good points which are known but easily forgotten. Architecture, content adn consistensy – all three are very important for a good web site.

Ray
Mar 13, 2009 at 6:15 pm

I am never a blogger nor a designer, I just come to pick up some good stuffs in order to build a company website, I just can’t help come back again.

The 1st time when I read this article I was amazed by the layout and the color.
2nd time I read, I was amazed by the way one can disassemble WP and then reassemble into his own piece.
3rd time I was amazed by the fine work when I look carefully into the nifty notes, stickers.
Really eye candy !

greg
Mar 13, 2009 at 11:17 pm

Awesome article!! Nice to get insight on a topic I tend to neglect. Web copy always seems to be something that gets done at the end of the process, like an afterthought. Meanwhile, this makes me think I’m missing out on some opportunities to take my sites to the next level.

Free Templates
Mar 14, 2009 at 2:37 am

Nice tips i think listing them really took some time the 4th tip that is Web Writing Consistent is useful for me,,,keep up ur good work

Stevie
Mar 14, 2009 at 3:56 pm

If designers, myself included, paid more attention to web content, the World Wide Web would be a better place. :)

Sklep Zoologiczny
Mar 14, 2009 at 4:35 pm

@Tony Ford
Good point ;)
Anyway article noteworthy.

GameAlways
Mar 14, 2009 at 7:07 pm

thanks it helped

Razmig Youssef
Mar 15, 2009 at 7:28 am

Very helpful Thanks

Jt
Mar 15, 2009 at 3:31 pm

Fantastic article! Great stuff!

BenSky
Mar 15, 2009 at 4:30 pm

Nice article, copywriting is an art, i often find myself putting poorly written copy (by the client) on websites.. personally i think it is best left to the professionals!

Amjad Iqbal
Mar 15, 2009 at 9:54 pm

very helpful! thanks

Sara
Mar 16, 2009 at 9:46 am

Great Article and helpful material!

Rebecca Haden
Mar 16, 2009 at 4:00 pm

I think it’s a safe bet that no one is typing “pulchritudinous” in at Google when they want to buy roses, either. So often, what’s best for the human visitors is also what’s best for search.

Freelance Web Designer
Mar 17, 2009 at 3:10 pm

very good & usefull article, thanks a lot

Roger
Mar 18, 2009 at 2:37 am

This is a wonderful materpeice very well written

Sanny Rizky Jatnika
Mar 18, 2009 at 5:08 am

Very usefull reference, thank a lot

Content Writing
Mar 18, 2009 at 6:39 am

Really nice artical,

I specially liked the last point where you have stated that content writer should not fake. Its important to have a clean an honest approch to our clients.

Regards,
Siddharth Menon

vishal
Mar 18, 2009 at 7:54 am

I’m starting CSS coding from scratch. Currently i’m using content management system for my site. I guess this would help me a lot. Thanks!!!

heather van de mark
Mar 18, 2009 at 8:41 am

While I think this just scratches the surface, I’m so glad someone else is paying attention! Too often do I find inconsistent or incomprehensible or misleading writing online. It’s incredibly frustrating. Maybe one day writers will get the love they deserve. Until then, the rest of you can keep on trying. ;)

Ottawa Web Designers
Mar 18, 2009 at 7:48 pm

Very useful article. Points #2, #3, and #4 are especially important.

Document Scanning Dallas
Mar 19, 2009 at 8:10 am

very informative tips

Tony Ford
Mar 19, 2009 at 11:22 am

As everyone said, this article is a great starting point. Way, Way back during the 80’s there was a book called ‘How to get your point accross in 30 seconds or less’. It touched on the subject of keeping content short, snappy and to the point. Another site ( http://www.plainenglish.co.uk ) is a site about good communication using – guess what? – plain english.

Ven Francis
Mar 20, 2009 at 2:02 am

This is such a great post. I found it really helpful for beginners who are having a hard time doing a design. True, that artists are having this problem generating some designs because they sometimes found their designs dull and redundant.

I would like to share this community of really talented artist if you allow me. It is called, The Expressionist. Here’s their site http://expressionists.multiply.com

Thank you so much once again Mr NL :) keep the helpful post comming

More power!

Jonathan Mead
Mar 20, 2009 at 10:45 am

I really hope your clients aren’t trying to get you to write the copy for them as well. If so, that should be a separate project and pay.

I can’t count how many times a client has expected me to write their content as part of the design. I have no idea where they get that idea into their heads.

Home Teeth Whitening
Mar 21, 2009 at 1:40 am

We should focus on giving information using text, because search engines work based on texts and not image, I think we should add to now overuse image on your websites.

Miss Blossom
Mar 21, 2009 at 3:28 pm

I’ve got to check my spelling in my copy… this article has inspired me to clean up my content…

Job Zing
Mar 23, 2009 at 3:10 am

Hi..i am agree with you that a poor writing and an effective web writing tactics that will help promote positive to each website and it it’s keywords

Sedat Sözen
Mar 23, 2009 at 4:34 pm

Hi,
All of these articles are so useful for amateur webdesigners. I would like to have these pages in different languages for many people to understand all these kind of hints.
Thanks,

Jessy
Mar 26, 2009 at 4:02 am

Funny, as a web designer, I used to write web content for some clients. And that’s certainly not my strength or passion. It’s always been a long and painful process. I’m going to find a web writer and get that headache off my plate.

Barbara Tallent
Mar 26, 2009 at 3:41 pm

Great post! I wish more people would read it. I’ve added to my collection of articles on how to write for the web: http://www.livebinders.com/play/play?id=162

Pob
Mar 26, 2009 at 5:33 pm

Thanks for this, it’s a really helpful and succinct page. I do have one point though, and that’s that I like the description of the flowers as:

“Pinkly pulchritudinous and amazingly delightful, infinitely charming and sensationally fascinating.”

Readers can clearly see that it’s an over exaggeration, but that’s what gives it life. They can’t very well go round saying things like:

‘carnation: it’s pretty, rose: beautiful, tulip: nice’.

However it’s when it’s over-used as a style that it becomes tiresome. It’s hard to find the right middle ground, which is why people employ web writers I suppose!

Tony Kim
Mar 26, 2009 at 6:58 pm

I like what this article states: web writers should communicate clearly and concisely on the web. Web designers should too. It would make spending time on the web easier and quicker. Consumers would get the goods they want faster, and website owners would have more success. Professional web writers, like top-tier web developers, continue to be undervalued.

Graham
Mar 26, 2009 at 11:52 pm

Nice. One of THE most under-rated and under-discussed aspects of the web design world and yet it’s probably the most important. I live for these kinds of resources. Kudos for writing this article!!!!!

Peter Heathe
Mar 27, 2009 at 3:15 am

Awesome web writing article! In a nutshell, a lot of web copy is less than adequate as professionals don’t produce the content. Everyone thinks they can write, including designers, clients – really every guy and his brother. It’s evident that’s not the case. Reviewing some of my portfolio, I think I would have provided much more value relying on proficient writers who understand the web.

Vic Burges
Mar 27, 2009 at 1:36 pm

Thanks! Wicked article. As a website designer, I can appreciate and agree with every point.

Big Boyz
Mar 27, 2009 at 6:27 pm

Great read… I agree with # 52… this has inspired me to further structure my page.

Chris
Mar 27, 2009 at 6:54 pm

Nice article. You followed your own advice!

Paul the Knight
Mar 28, 2009 at 3:32 am

Thanks for the tips, I’ll be putting some of those into use, as it has been said before, web designers think first about design, and last about content and writing :(

Ben
Mar 28, 2009 at 2:20 pm

Completely agree on how users don’t read, they scan.

Rick
Mar 28, 2009 at 5:17 pm

Have to print this one and paste it on my wall!

Tobi
Mar 30, 2009 at 3:23 pm

Good Job!!!

Wunderful article!

Thanks Nick

Kind Regards from Germany

ELD
Mar 31, 2009 at 3:24 am

thank you, very nice article

Darren Winter
Mar 31, 2009 at 1:05 pm

People – type your copy into Word. Use the readability tools to check the reading level, passive language etc. I’m alway surprised people don’t make use of this tool!

Otherwise these are free readability tools out there that will actually load a document and give you the stats. Let someone else do the hard work!

Dave Sailer
Mar 31, 2009 at 9:15 pm

Is that the “New York Time Manual of Style and Usage” or the “New York Times Manual of Style and Usage”?

web design mumbai
Apr 1, 2009 at 11:55 am

This is Great information i will recommend it to my friends

Jeff Kahn
Apr 2, 2009 at 6:34 pm

Very Helpful!

venali
Apr 5, 2009 at 4:55 pm

good job

akalite
Apr 5, 2009 at 4:55 pm

THANK YOU VERY MUCH

John Brown
Apr 6, 2009 at 9:08 pm

good job.Very Helpful!

web agentur bonn
Apr 7, 2009 at 4:44 am

thank you, very nice article…

for me, webdesignerwall is part of my advanced training. every morning i read the latest articles and comments. It keeps me up to date.

greetings from germany

AlfredN
Apr 7, 2009 at 10:36 am

Props for the guest post, i’ll defnitely be checking out that website soon as well. Very nice stuff posted here, I find it pretty hard to write most of the time. Well, I don’t really like to write haha, but this would probably further me when I try to :].

Caitlin
Apr 9, 2009 at 4:38 am

Excellent article! Nothing makes me click the back button on my browser faster than bad copy. Why would I want to spend money with a company that can’t take the time to edit their content? If they’re sloppy and careless about spelling and grammar, it makes me wonder if they’ll have the same attitude towards their products and services.

Barbara
Apr 9, 2009 at 11:23 am

Thank you for a very well-presented article! I have added it to my collection of great articles for writing effective web copy:
http://www.livebinders.com/play/play?id=162

Patrik
Apr 10, 2009 at 7:57 am

Good article. I will keep in mind while writing for web. Thanks

don
Apr 13, 2009 at 8:34 am

nice article about write, I’m not good at that so i will take this advices very serious. Thanks a lot for the nice tips

asato
Apr 14, 2009 at 12:03 am

hello , can i make a link with you ?

this is my web site:http://wind-flowers.net

Cyprian Gwóźdź
Apr 15, 2009 at 6:21 am

This is exactly what I was looking for.

Keith D
Apr 18, 2009 at 9:28 am

Great summary
Helps to keep us all thinking about what we say on our websites.

I’m off to remove some of the rubbish I’ve written!!!

Thanks for reminding us of the basics.

Keith D

Bath Wedding Catering
Apr 20, 2009 at 10:23 am

Cracking article! – I’ll keep in mind when writing copy.

Ali
Apr 20, 2009 at 2:44 pm

nice one, well done l need to keep come back to find out more and more now .

David V
Apr 23, 2009 at 5:34 am

Thanks for taking the time to put that article together. Sometimes you get so focussed on design that the last thing we want to think about is the content!

AlexClarke
Apr 23, 2009 at 11:38 am

Thanks for the post. I just wrote a new Ezine using these Tips. Lets see what results I get!

Web design, web development
Apr 25, 2009 at 4:07 pm

Great informative post.

nfq
Apr 27, 2009 at 4:39 pm

Hi,

While I think the article is well written, WebCopyPlus have an awful website. I decided to head on over and view their content. Well written content doesn’t help anyone if the design doesn’t support it. The navigation font size is too small, the search input is haphazardly placed, content line-height is too tight and the font size on the left orange side-bar is again different. And I can go on and on.

My point being, well written content and an elegantly designed
site go hand in hand!

akhilesh
Apr 29, 2009 at 8:22 am

thanx gr8 post

CH
Apr 30, 2009 at 9:47 am

nice post. People overlook the basics of web writing all the time. Its good that we are all reminded to keep it simple and focused.

Adam
May 4, 2009 at 10:29 am

I really enjoyed reading this post. The most amazing site can be quickly ruined by poorly written content. If the site doesn’t keep my attention, I usally move on quickly (web users are very attention deficit, aren’t we – lol).

Stephen Lo
May 6, 2009 at 4:17 pm

What great reference material for anyone involved in creating websites. While a web designer should be aware of such points to overlook a project, I think it’s in everyones best interest to get a professional web writer onboard. Some of my web designer friends still write most of their clients web copy…and English is their second language! I guess it reflects how many cheap business owners are out there! :) Thanks for the insightful article.

Alex Peterson
May 8, 2009 at 5:22 pm

Great post. Now to go back over all my web copy and tighten it up!

Yelwrose
May 12, 2009 at 11:56 am

Good tips. I know many wonderful designers that hardly give any thought at all to copy. They’ll spend many hours tweaking and perfecting a design, but never think to either hire a professional writer or put the same energy into writing copy for the page they have so lovingly designed. A beautiful, usable design is pointless without effective copy on the page. Design may pull in visitors, but it’s copy that sells. Both elements are necessary for a truly successful web site.

azcazandco
May 13, 2009 at 8:42 am

One that I would mention is use common sense!! If it sounds like bull when you are reading it, it probably is…

Neil J
May 14, 2009 at 4:51 am

It’s no surprise that that was superbly written. Thanks for that, it’s standard practice for me put off the website write ups until the very end… Maybe this will help.. I’ll live in hope :¬)

Keith D
May 16, 2009 at 4:04 am

Good advice… but not always easy to achioeve.

More difficult when you are writing copy for a client on a subject that you are not familiar with.

Thanks
Keith D

francisa
May 22, 2009 at 3:13 am

thanks

DanS
May 27, 2009 at 3:30 am

Lovely post. Think the business I work needs to read this!

Tom
May 29, 2009 at 12:21 am

its nice post…………good job

webeasy
Jun 6, 2009 at 6:15 am

Thanks for great tips. I think “curb your enthusiasm” is something that most people find the hardest thing to do. I really like the layout of this blog. nice job

curtains
Jun 10, 2009 at 7:39 am

Thanks for such wonderful concept i improve me a lots from your views

Daniel Yost
Jun 11, 2009 at 10:43 am

Great post. I really try to strive the programers that i work with to keep things simple and easy to understand. Copy is something that they don’t take into consideration and this gives me some ammo

Seo Consultant New York
Jul 1, 2009 at 6:13 am

Good informative post. Thanks for sharing this post.

cennetevi
Aug 8, 2009 at 6:11 am

these are awesome!
thanks for putting in the effort to get this list together http://www.cennet.gen.tr

Chris Larson
Aug 11, 2009 at 1:20 pm

Good web writing article! LOVE the org chart sample. SO true when it comes to web writing, so many web copy writers and businesses don’t look outside their own businesses!

Aoobi
Sep 4, 2009 at 4:26 am

Great tips. More difficult when you are writing copy for a client on a subject that you are not familiar with.

bagsin
Sep 10, 2009 at 8:07 pm

Thanks for great tips. I think “curb your enthusiasm” is something that most people find the hardest thing to do.

James Mason
Oct 5, 2009 at 6:32 am

Great article. I think a lot of web designers need a firm grounding in writing articles for web as well as understanding techniques and concepts for good SEO. So many web designers give their clients websites that are not properly prepared for web that are not search engine friendly. Nice website as well, I’ll be coming back for sure!

Mike
Oct 31, 2009 at 5:12 am

Good informative post.

panel radyatör
Nov 5, 2009 at 8:47 am

thanks great jıob

Used Motorhomes
Nov 12, 2009 at 1:14 am

Good information. This is very helpful in web designing and web development. I recommended everyone this website.
Thanks,

j
Dec 14, 2009 at 1:04 pm

Also worth noting – In order to entice more sales you need to tune into your readers sense of desire and what they want. Create a need in the way you write, make your reader see the benefits of what you are selling to them. And why they should part with their money.

panel radyatör
Dec 15, 2009 at 8:23 am

nice tutorial i will translate

RV Camping
Dec 17, 2009 at 1:27 am

Excellent tips so many web designers give their patrons websites that are not appropriately equipped for web that are not search engine friendly.

vincentdresses
Jan 6, 2010 at 1:46 am

喜欢你们的设计与技术,常来看看

Mario Gonzalez
Jan 22, 2010 at 5:48 pm

Why should I care about web copy? As a designer I focus exclusively on design, and so should any respectable designer.

web design kent
Jan 28, 2010 at 5:17 am

Many thanks for the article! We have just started our own blog, and this information will really come in handy!

Bay Area Web Design
Feb 1, 2010 at 4:15 am

Hi, I think these are tips for SEO expert.For web design please tell me how make a user friendly design of website.How make it more attractive and fast.thanks

Jamie Tesler
Feb 10, 2010 at 11:09 am

These are excellent tips on web copy. And to those designers who say this doesn’t impact them – it does. If you have an understanding of what makes good web copy, chances are you’ll produce better and more successful websites. Don’t be such snobs.

zonguldak halı yıkama
Mar 2, 2010 at 4:43 pm

thansk admşn

Kim
Mar 3, 2010 at 7:46 pm

@Jamie I agree. A designer should take tips from a copywriter, just like a good copywriter takes advice from a designer. If you’re ignorant, then you limit your abilities and the effectiveness of the website you produce.

niliya
Mar 10, 2010 at 7:14 am

What is google and facebook worth?

Free check here

websitereckon.com/google.com

websitereckon.com/facebook.com

websitereckon.com WebsiteReckon outstanding web analytic tools on the internet today. You can use it for FREE. More than website value calculation, are target specific Traffic, pageviews. Fantastic!

keya
Mar 30, 2010 at 1:15 am

it was really great reading these guidelines… i wish to read some more..

Web Design
Apr 28, 2010 at 9:03 pm

Great tips thank you!

vijayabalaji
Jul 5, 2010 at 9:06 pm

Your article is good.it is useful basic web designer.we need more from you

San Diego Mobile Notary
Aug 3, 2010 at 9:08 pm

Great points that should be read and read by any website developer that isn’t stricly designing the structure of the site. I am an engineer that is learning SEO skills will crossing the narrow bridge to marketing. So, this and other similar articles are what I need to read frequently.

Thanks again for sharing your wisdom. I will refer back to it often.

Kurt
San Diego Mobile Notary

Chris
Aug 4, 2010 at 11:35 am

I have changed my writing style recently to get it to pass readability scores that you can access in Word. The level that I shoot for is the 7th grade level for my websites.

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Aug 26, 2010 at 7:40 pm

Great tips! Web writing is web design! For 10 additional tips checkout http://mywebdesignusability.com.

Jose
Nov 17, 2010 at 11:09 pm

Good web writing tips. As a writer, even if you’re not writing for the web, I like point #1. How you arrange the info is as important as the words you use. Point #3 is lost with so many writers trying to impress others. Keep it simple, stupid. :)

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Dec 6, 2010 at 12:10 am

Nice tips. Very clear view for designers. I want to know more and more from you about this topic. Thanks.

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Dec 24, 2010 at 2:02 am

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Jan 14, 2011 at 2:57 am

Thanks for sharing. LolOh, that’s what im looking for!

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Feb 2, 2011 at 6:14 am

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Feb 2, 2011 at 1:24 pm

Nice tips. Very clear view for designers. I want to know more and more from you about this topic. Thanks.

alex
Jun 15, 2011 at 10:58 am

Useful tips, thanks Rick!

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Aug 9, 2011 at 2:21 pm

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legitimate work at home internet business
Aug 19, 2011 at 2:04 pm

This is an excellent article on providing good content for your viewers. I usually outsource my content, but it’s always great to know how to do this yourself.

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Aug 24, 2011 at 6:05 am

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websitecreation1
Sep 7, 2011 at 8:21 am

Very informative. I try to write all my own content just to make it more unique. These are great tips and I will be sure to start using some of them right away.
Thanks for the great info.

Justin Bieber
Sep 7, 2011 at 9:24 am

Dear Webdesignerwall,
In addition to your post I was wondering, I’m a web developer.

I have written common PHP scripts like contact forms and double opt-in systems that I customize for each client.

Can I grant each and every client total ownership via “Work made for hire” under US copyright law?

Or do I no longer have the right to use it again after I’ve sold one website (containing the script) as “Work made for hire”?
Nice One!

Dutch icon designer
Sep 8, 2011 at 5:19 pm

Thanks for the insights. Great article. I’ve been struggeling with my own texts and although I am very satisfied with certain parts, I’ve come to the conlusion that it is better to let a copywriter take a look at it.

Beeg
Sep 17, 2011 at 8:34 pm

G’Day! Webdesignerwall,
I was wondering on a similar note,, I am a graphic designer, and I had to go back to school and get a web degree because that’s becoming a must. We need to know art, computers, some programing, web design, art theory, marketing, CREATIVITY, speed, excelent writing skills, printing, and not to forget Adobe’s never ending collection of programs. Should we not get paid more for these skills? Writters guild anyone? I’m glad I’m in business for my own.
I’ll be back to read more next time

Spices
Sep 29, 2011 at 12:53 pm

As you said, quality writing is important. If you cannot reach the standard, you can always hire a writer to produce your content.

Carlos Winquerque
Oct 23, 2011 at 9:47 pm

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I also invite you visiting my blog, is about several good news and opportunities for business, marketplace, social network, recreation. Here we all can find what we need more usefull. I know you’ll like it.

Barry
Oct 24, 2011 at 10:29 pm

Hi there,
While analyzing backlinks for some mysterious Google rankings, I found some interesting links originated from your WP blog. It looks like your site has been hacked as it seems pretty unlikely you d normally link out to websites that sell Viagra. Don t worry this happens a lot of the time and there are some simple steps you can take to fix the problem. Read this for a background on typical vulnerabilities and best practices against hacking

Spices
Nov 30, 2011 at 2:53 pm

High pressure pitches are a big no-no

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Dec 14, 2011 at 4:36 pm

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How To Make Your Own Software Programs
Dec 26, 2011 at 1:25 am

Hi There Webdesignerwall,
Speaking of which, I have these days been using a good deal of javascript currently in the pages that I produce. But I am starting off to suppose this is sort of worthless, even although it can make a page appearance greater dynamic, for the reason that some folks have javascript disabled.

Does virtually anyone feel of this when they are producing webpages? Do you just put a observe on your page that states “remember to enable javascript?”. Are there server-side choix to javascript that can make a webpage additional dynamic (I’m not interested in flash)?

Also, I fairly recently wrote up a type for submission, and for the first time I have applied javascript to improve validate the knowledge, but it appears to be like I am duplicating my hard work seeing that I nonetheless have php validating the information and won’t allow the user move forward.

What are everyone’s thoughts on javascript from a word wide web designer’s viewpoint? many thanks!
Catch you again soon!

Jeanne Burgess
Jan 18, 2012 at 8:25 am

Hey There Webdesignerwall,
Neat Post, I am a graphic designer, and I had to go back to school and get a world-wide-web degree mainly because that is starting to be a should always. We need to have to know artwork, pcs, some programing, web site design and style, artwork idea, internet marketing, Creativeness, speed, excelent producing skillsets, printing, and not to ignore Adobe’s hardly ever ending assortment of systems. May want to we not get paid out increased for these competencies? Writters guild everyone? I’m glad I am in firm for my possess.
Wishes

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Mar 24, 2012 at 1:36 pm

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verification
Mar 27, 2012 at 3:20 pm

Hey Webdesignerwall,
I take your point, If you are trying to optimize your website for a local area in Arizona you will first want to think about who your target audience is. It is really difficult to optimize anything, let alone a website if you don’t know inside and out who it is you are trying to get to come to your website. Web design is all about the client and what they want from the provider of the service, product, or informational source so really sit and think about whom will be coming to your website.
Nice One!

logistics consultants
May 11, 2012 at 12:10 am

I agree with number 3. It is more interesting if the headlines and content be direct and a little bit more funny.

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