Some characters (e.g. the less than and greater than signs) are reserved for HTML markup. In order to display these characters as text, you must enter the HTML entities in the source code. For example, to display the less than sign (<), you need to enter < (entity name) or < (entity number). Among the entity list, there are quite a lot of symbol entities that we can use in layout design. For examples: → ♥ ♫ ✓ ✗ • ☞ ✁ ★ “ ⊕. Have you seen the snowman ☃ symbol before? If not, continue on this post to find more surprises.
The Advantages of Using Entities Rather Than Images
- It loads fast because it is text base.
- Scalable according to font size.
- Easy to change color and sizing.
Apostrophe & Quotation Marks
Most common typography mistakes found on the internet are probably the misuses of apostrophe and quotation marks. We often misuse the prime symbol ( ' ) as the apostrophe ( ’ ) and the double prime ( " ) as the quotation marks ( “ ” ).

To correct this, you can use the right single quote entity (’) as the apostrophe. Use the left double quote (“) and right double quote (”) for the quotation marks.
Arrows
I particularly find the arrow symbols useful because they can be used as direction arrows or breadcrumb separators.
Link Separators
My favorite entities for separating links are bullet • ( • ) and dot operator ⋅ ( ⋅ ).
Trademark, Copyright, Degree, and Currency
The other commonly used entities are probably the trademark, copyright, degree, and currency symbols.
Trademark ™ | © Copyright | Registered Trademark ®
Degree: 29° | 26 ℃ | 60 ℉
Currency: ¢ Cent | £ Pound | ¥ Yen | € Euro
Symbols For Web Design
Here some entities that you can perhaps use for design layout:
✉ ✍ ✎ ✓ ☑ ☒ ✗ ⊕ ⊗ ☞ ☜ ♫ ✄ ✁ ∞ ♨ ☢ ✈ ☰ ☷ ♥ ★ ☆ ☺ ☹
Miscellaneous Symbols
Here are some miscellaneous symbols that you will most likely never going to use (but they are cool):
♔ ♕ ♖ ♘ ♆ ✠ ♂ ♀ ♠ ♣ ♥ ♦ ☣ ☮ ☃ ☂ ☯ ☠
Rendering Issues
Note that Mac and Windows have different rendering system. The symbol entities will most likely appear different on different operating systems. Check before you use it.
Reference Links
- For a full list of entity reference, check Bigbaer.com - Character Entity Reference.
- W3Schools.com - Symbols Entities
- Webstandards.org - Symbol Entities








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thanks for the note on using apostrophe instead of prime . . . to think i been doin’ it wrong for the past 15+ years.
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